Trump Media Partners with Crypto.com and Yorkville America Digital to Launch America-First ETFs
Trump Media and Technology Group (TMTG) is making a bold move into the financial world. On April 22, 2025, TMTG announced a major partnership with Crypto.com and Yorkville America Digital to launch a series of exchange-traded funds (ETFs) and exchange-traded products under its Truth.Fi brand.
The ETFs, which blend digital assets and America-First investments, aim to give investors exposure to sectors like U.S. energy and innovative American industries — while leveraging Crypto.com's global distribution network.
What This Means for Investors
The new ETFs will be available through Foris Capital US LLC, Crypto.com's broker-dealer, and are expected to launch later in 2025, pending regulatory approval.
They will target not just American investors but also global markets in Europe and Asia.
TMTG plans to invest up to $250 million of its own cash reserves into these ETFs and a related offering of Separately Managed Accounts (SMAs). Custody of these funds will be managed by Charles Schwab, further boosting the project’s credibility.
According to Devin Nunes, CEO of TMTG:
"This agreement is a major step forward in diversifying TMTG into financial services and digital assets."
Kris Marszalek, CEO of Crypto.com, added:
"This partnership gives the Trump Media ETFs global distribution powered by the Crypto.com platform."
Troy Rillo, CEO of Yorkville America Digital, emphasized the "America-First" focus, predicting substantial interest upon the ETF launch.
Regulatory Approval: How Long Could It Take?
While TMTG is targeting a 2025 launch, the timeline for regulatory approval can vary:
- Traditional ETFs usually receive approval in 3 to 6 months.
- Crypto-related ETFs may take 6 to 12 months or more, depending on SEC scrutiny.
- Political sensitivity and the level of crypto exposure could slow the process, making an early 2026 launch a possibility.
The SEC will assess factors such as investor protection, fund transparency, and market stability before granting approval.
Why This Launch Matters
- Bridging Traditional Finance and Digital Assets: TMTG, Crypto.com, and Yorkville are blending crypto innovation with strong American industrial investments.
- Diversifying Trump Media's Business Model: Moving beyond social media and streaming, TMTG is positioning itself as a player in FinTech and asset management.
- Global Reach: Thanks to Crypto.com's infrastructure, these ETFs could reach investors around the world — not just in the U.S.
About the Companies Behind the Launch
- Trump Media & Technology Group (TMTG): Operator of Truth Social and Truth+, focused on promoting free speech and creating America-First financial products via Truth.Fi.
- Crypto.com: A leading cryptocurrency platform trusted by over 140 million users globally, known for regulatory compliance and security.
- Yorkville America Digital: A Florida-based asset management firm specializing in digital asset and Made in America investment products.
Final Thoughts
This partnership represents a strategic shift not just for Trump Media but for the broader financial industry, as companies increasingly combine crypto innovation with traditional finance.
While regulatory hurdles remain, if successful, the Truth.Fi ETFs could offer investors a unique opportunity to back American industries while participating in the growth of digital assets.